Q4 2024 Meta Paid Social Ads Engagement and Leads Campaign

Baum Braces

With Brain Bytes Creative

  • Increase brand awareness and boost conversions through a social ad campaign optimized for video views and quality leads.

  • Establish Dr. Baum as a knowledgeable and approachable professional. Position Baum Braces as a fun, kid-friendly practice that incentivizes orthodontic treatment.

Objectives

  • Campaign Strategy

  • Shot List Creation

  • Video Editing

  • Motion Graphics

  • Copywriting

Contributions

Ad Creative & KPIs

GA4 Data From Nov. 21 - Dec. 24 vs. Oct. 17 - Nov. 19

This video was optimized for video views (engagement), It shows Dr. Baum explaining how Invisalign works and the process at Baum Braces.

This video was optimized to generate leads by highlighting the main features of Baum’s Patient Rewards Hub.

  • Both ads Increased Baum's Paid social website visits by 4.37%.
  • Engaged sessions per user increased by 87.04%.
  • Form submissions from paid social increased by 600%.
Next

The Brace Place