Q3 2024 Meta Paid Social Ads Engagement Campaign
The Brace Place
With Brain Bytes Creative
Increase brand awareness through a social ad campaign optimized for video views and engagement (likes, comments, shares, etc.).
Position Dr. Crouse as a humble, humorous, and approachable professional who makes treatment fun and his patients feel valued.
Objectives
Campaign Strategy
Shot List Creation
Video Editing
Voice-Over Recording
Motion Graphics
Copywriting
Contributions
Ad Creative & KPIs
GA4 & Meta Ads Data From July 2024 - Nov. 2024 vs Jan 2024 - June 2024
This video was staged as a conversation between Dr. Crouse and the practice’s turtle mascot, explaining in-house aligners and their benefits.
Together, these ads averaged $0.65 CPC, Lower than Dental industry standards.Total website users increased by 190% compared to the previous period (466 users 1/24 - 6/24 || 1,353 users 7/24 - 11/24).Both ads generated 228,957 page engagements across Meta and instagram profiles.
This video highlighted patient success stories at The Brace Place.